Dua Didn’t Launch a Platform—She Opened a DoorIf you’re a creator, you already know the struggle. Whether you’re a musician, athlete, streamer, or influencer, the reality is the same: your fans flood your inboxes.
DMs on
Instagram or
TikTok stack up by the hundreds, comment sections are endless, and even your assistant can’t keep up. You want to respond and connect—especially with your most loyal fans—but the volume makes it impossible.
What makes it even more frustrating is that fans don’t want another platform or another paywall. They don’t want to follow you across five apps or wait for you to go live once a week.
What they really want is much simpler and more powerful: they want direct access to you.
When
Dua Lipa made headlines for offering a phone number to her fans, it wasn’t about launching a new project or promoting a product. It was about proximity. She gave fans the impression that she was just a message away, and that kind of intimacy hits differently.
Your fans want the same thing. Not more content—they already see your posts. They want to hear your voice in real time, get a look behind the scenes, ask you a question directly, or support you in a more personal way.
That’s the power of a phone number: it breaks down the wall between content and connection.
You don’t need to be as famous as Dua Lipa to give your fans what they’re really asking for—access, not just content. And you don’t need to give out your private number to do it.